Thursday, April 9, 2009

The High Fructose Corn Syrup Ad – They’re Kidding, Right?

I’ve written about high fructose corn syrup (HFCS) before on my blog. To refresh your memory, last April I wrote about this HFCS:

Simply put, it’s heavy-duty sugar. More technically, it’s corn syrup that undergoes processing to increase its fructose content, them is blended with pure corn syrup (100% glucose). The process was developed in the late 1950s and later improved upon by Japanese researchers in the 1970s. HFCS made its way into prepackaged foods and drinks in the US starting in the late 1970s, and exploded into our prepackaged foods shortly thereafter.

I also indicated that the even the FDA concluded last April that HFCS isn’t considered an natural ingredient, despite the fact that it is made from corn. It’s the process which creates the syrup that makes it unnatural.

When I saw a commercial on television the other day touting HFCS, I was shocked. (The commercial is embedded below.) What bothered me about it is that the idiot guy says “you know what they say about it” and then can’t verbalize what they say, and the woman trying to feed him a Popsicle with HFCS in it, replies that is it made from corn, had the same calories as sugar, and is fine in moderation.

It’s the moderation thing that gets me. After all, how can one easily moderate their intake of HFCS when almost everything that they eat these days that is processed in any way has HFCS in it? Even funnier is the HFCS web site is called Sweet Surprise which is their vehicle to try to educate people on HFCS. Your "sweet surprise" will likely be a lot more weight on your body that you ever wanted, plus all the disease that may go along with all those added pounds.

But someone out there read my mind, and came up with a video response to the HFCS advertisement and also placed it on YouTube, and I also have that video below. I think it is a perfect rebuttal.

My suggestions regarding HFCS are the same now as they were a year ago. Avoid it as much as you can. Stop drinking soft drinks containing it, and drink water more instead. Read labels of all the products you buy, and if HFCS is at the top or high in the list of ingredients, pass on it. Eat foods like fruits and vegetables in their natural state as much as possible – cooking things veggies is fine of course, just watch commercially prepared fruits and veggies that are part of things like drinks, pies, canned fruits, etc. Even condiments like barbecue sauces can contain a huge load of HFCS. It’s in many mass-produced breads, too (some are now made without HFCS, you can find them if you look). HFCS is everywhere, so if you really want to “moderate” your intake, you will have to be diligent in reading labels.

I’ve said it before and it bears repeating – you are what you eat!

High Fructose Corn Syrup Ad

High Fructose Corn Syrup – The Response

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samfan said...

I love that video! I couldn't believe it when I saw those commercials!!! I have been waiting on you to write about it, great post/

Michael said...

Couldn't agree more with your point, how do you keep it in moderation, when darn near every produced product has it in it nowadays.